A keratin treatment sometimes called a Brazilian blowout or Brazilian keratin treatment is a chemical procedure usually done in a salon that can make hair look straighter for as long as 6 months. It adds an intense glossy shine to hair and can reduce frizz. The process involves getting your hair washed, then having a stylist brush the treatment onto wet hair where it will sit for about 30 minutes. Some hair stylists prefer to blow dry the hair first and apply the treatment to dry hair. They’ll then flat iron the hair in small sections to seal in the treatment. The whole process can take several hours so bring a book or something quiet to do! The body naturally makes the protein keratin it’s what hair and nails are made up of. The keratin in these treatments may be derived from wool, feathers, or horns. Certain shampoos and conditioners contain keratin, but you’ll typically get the greatest benefits from a salon treatment done by a professional.
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